Skyparcel

Delivering Joy

(01)

SKYPARCEL

A local Australian express company is tackling costly last-mile ​delivery with drone technology. This project, focuses on designing ​user experiences across multiple devices (mobile, tablet) for this ​cutting-edge technology, with the international retailer NOZAMA.


Scenario-based design/Cross device/UI design

(A) About

(B) Per​sona

(C) Task flow

(D) A/B test

(E) UI design

(F) Buttons & Colors

(A) About

Business

The background

  • Local express company
  • Last-mile delivery
  • Drone technology
  • NOZAMA retailer


Research

Problem

Design opportuni​ties

  • Costly labor
  • Drone delivery
  • User experience
  • C​r​oss device


Di​scovery

pe​rsona

Our users

  • Competitive products
  • Parallel products
  • User groups
  • Goals & Pains


Analysis

solution

Our design approaches​

  • Sc​enario-bas​ed
  • Task f​low
  • A/B test
  • Us​e​r interface


De​sign

Hightlights

"Skyparcel is a delivery app offering a ​new shopping and shipping ​experience with drone views, precise ​tracking, and real-time live streaming".

Real-time live tracking

>Real-time drone tracking is ​a convenient feature that lets ​you quickly see where your ​package is in real time.

(b) persona

Profile Photo of a Working Woman

Alisha

Project leader

GOAL：

Any valuable and unique features are worth subscribing


Pain：

Why everyday apps, require subscription fees

Smiling man with laptop and eyeglasses

White-collar

Goal：

Comprehensive delivery service


Pain：

A call or text to confirm when the package arrives

Douglas

A Happy Woman in a Sweater

Uni-student

Goal：

Accurate, ​consistent tracking ​info, Time saving


Pain：

Flexible tracking

Accurate updates ​location


Hannah

A Man Smiling at the Camear

Free lancer

Goal:

User tutorials, page guides, After-sales services


pAIN：

Provide popover prompts to help user adaption


Vincent

The challenge

How can we provide the most intuitive ​and real-time last-mile delivery ​experience for these users?

(C) TASK FLOW

A Happy Woman in a Sweater

>Hannah viewing the parcels page

Curve Line

All parcel screen page.

A Happy Woman in a Sweater

>She entered the necklace detail page

Necklace package page.

A Happy Woman in a Sweater

>Hannah found the live button and clicked on it

Live streaming page.

A Happy Woman in a Sweater

>She expanded the video to full-screen mode

Full screen live page.

(D) A/B TEST

Redesign of live stream entry priority

letter A
letter B

Results:

  • Live stream entry click rate increased by 23%
  • User engagement grew by over 40%
  • Task flow speed saw double-digit growth
  • User task completion rate jumped significantly from 6% to 74%

More concise information display

letter A
letter B

Results:

  • "Learn More" button click rate increased by double digits
  • Page retention rate rose by 55%
  • User trust in drone delivery improved to 69%
  • Package tracking and real-time feedback saw significant improvements

*Data results are for internal user testing only.

(E) UI design

Our design approach

Vi​sible tracking progress

>Type/Scan tracking number


>Delivering/Delivered


>Time label


>UI card

Re​al time tracking details

>Real-t​i​me map location​


>Live str​eam entry button


>Delivery route updating

Drone perspective​

>Live video tracking


>Drone 3D model


>Learn more entry button


>Positive reviews display

Im​mersive full screen

>Current package overview


>Say something function


>High-resolution photo capturing

(F) Buttons & colors

60-30-10 rule

Buttons

11-14mm.

>P1

>P1

>P2

10%

Accent colors.

60%

Neutral colors.

30%

Complementary colors.

SkyParcel

Other case

B2B | PC & Tablet | Web design

Energise:


3D virtual workspace

make life more easier.