PROBLEM
The goal was to create an elegant and pwerful household appliance,
bring out the confident side of the woman when using the product.
VISION
MOOD
Simple yet solid
Inspired by the brand's identity, company attributes, vision, and product emotions, this design aligns with the core principles of the company. After discussions with stakeholders, a clear direction was established to ensure the product reflects the brand's values and objectives.
IDEATION
Concept development
REFINEMENT
Final concept
"Silence" is a standout feature of their products, inspired by the 52-Hertz blue whale. This concept reflects not only functionality but also an appearance that embodies elegance and strength.
VALIDATION
Prototyping & 3D Printing
At this stage, a full-scale 1:1 model is created to ensure the concept's feasibility. The model is used to test handle comfort, size, and other parameters based on ergonomic principles.
CAD
FINALIZATION
CONTACT:
Based in: Sydney, Melbourne
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